Despite being born in 73, he is a real digital native; he got his first Atari game console at the tender age of 4. In 1996, he started his first company and brought customers online. This was followed by positions on the agency and client-side where he developed concepts for SaaS, web applications, mobile games, e-commerce and brand entertainment for TV. ADC, Cannes Lions, Effies and Online Marketing Awards honoured his ideas with lots of precious metals. He also taught as a lecturer, was a juror in award committees, and spoke at summits.Storytelling is his great passion, because the classic hero's journey has continued to work since the Greek legends, and will continue to work in the future. Senior Director and member of the executive board.