A story is always more than just a story, sit creates relationship and context, it is both the beginning and the end, and it is part of a never-ending journey.

A cycle, nourished by stories. An exchange, a complex sequence of emotions that inspire and move people. Context determines the selection of the right channel, as well as the preparation of the content.

Stories create relationships; they are at our core. This applies to people as well as to companies and brands. Conversely, this means: Companies and brands need to actively pursue storytelling.